This project aims to redesign the e.com shopping experience for the gaming manufacturers to improve the site navigation and overall product experience. This client seeks to create an overarching experience of gaming across all the product categories that eventually results in better user experience and establishing a powerful brand in the gaming industry. The pages are redesigned keeping the heuristics and UX conventions as a standard process.
Duration: Freelance Project
Tools: Figma, Adobe suite
Deliverables: Redesign Landing Pages, Product Page
Methodology: Heuristics Analysis, Hi-fidelity mockups, prototype
Heuristics Usability
A heuristic evaluation is a way to test whether a website is user friendly. It is a checklist that tests the site’s usability. The steelseries website is evaluated under the following Heuristics standards to determine the usability of the site.
#1: Visibility of system status.
#2: Match between system and the real world.
#3: User control and freedom.
#4: Consistency and standards.
#5: Error prevention.
#6: Recognition rather than recall.
#7: Flexibility and efficiency of use.
#8: Aesthetic and minimalist design.
#9: Help users recognize, diagnose, and recover from errors
#10: Help and documentation
Website Glows
Website Opportunity Areas
Competitive Landscape
1. CONTENT STRATEGY
Current Navigation
Revised Navigation
Current Landing Page
Revised Landing Page
Heuristics Analysis
2. SITE ARCHITECTURE
Current Product Page
Revised Product Page
Heuristics Analysis
Current Product List Page
Revised Product List Page
Heuristics Analysis
Current Checkout Page
Revised Checkout Page
Heuristics Analysis
3. CONSISTENCY & STANDARDS
CTA Buttons
Platform Conventions
The E.com standard conventions followed across industries, definitely provides a seamless product experience to the user. Hence, redesigning certain sections about product attributes would allow the customer to stay connected to the shopping experience at all times. The overarching product detail label would let the user explore everything about that product in one single place.
